CB Richard Ellis' effort to differentiate its services with Giuliani
With Mr. Giuliani as chairman and CEO, the firm draws upon its experiences and expertise in innovative financial management, public safety, security, emergency preparedness, business continuity and leadership during crises. This team includes New York City's former Police Commissioner Bernard Kerik, former Fire Commissioner Thomas Von Essen, former Office of Emergency Management Commissioner Richard Sheirer, former Corporation Counsel Michael Hess, as well as other former city officials. Giuliani Partners provides clients with a comprehensive set of solutions addressing critical concerns of major corporations today.
The firm's website at Giuliani Partners indicates that the full website will be released soon. In the first two years of operation, they've issued some pretty amazing press releases indicating some high level brand associations. For real estate services, Giuliani Partners co-branded with the biggest commercial real estate transaction broker in the world. And they're getting some press coverage, including this from the Wall Street Journal:
(March 6) -- CB Richard Ellis has formed a strategic partnership with Giuliani Partners that will provide CB's clientele with advice on security, regulatory, and corporate-governance issues. CB Richard Ellis is presently completing a $415 million deal to acquire Insignia Financial Group Inc., a New York competitor.
Giuliani Partners is run by former New York City mayor Rudolph Giuliani, whose star power will likely give CB an edge in the highly competitive commercial property services market. "There's no question that one aspect of this is an effort to differentiate the kinds of services that can be provided by CB aside from the conventional 'Would you like to see some space?'" states Mary Ann Tighe, head of CB Richard Ellis' New York Tri-State area.
Source: Wall Street Journal (03/05/03); Rich, Motoko via Realtor® Magazine Online
But, really, would you like to see some space?